Vallon

Brand Identity Design | Packaging Design

Vallon is a gourmet coffee brand inspired by the rustic charm and culinary sophistication of the French countryside. I was tasked with crafting a full visual identity system that captured the brand’s essence—earthy, elegant, and deeply flavorful.

Using the brand’s signature tone, Pantone 5753 C, I developed a visual direction that balances French tradition with modern appeal. The identity speaks to adult food lovers (ages 35–65) who value rich flavor and beautifully designed products.