Legal 809

Brand Identity Design | Packaging Design

Legal 809 is a law firm dedicated to helping Dominicans living in the U.S., acting as a trusted aliado for any legal need. The vision was to create an identity that feels like home for the Dominican community, warm, culturally rooted, and approachable, while carrying a sophisticated, elegant, and tech-forward edge. The color palette blends deep wine, vibrant red, and soft baby blue, subtly referencing the Dominican flag without being overly literal.

At the heart of the logo, the numbers 809, the Dominican Republic’s iconic area code, are seamlessly connected by a node that represents both unity and the brand’s technological side through its app. The visual system is enriched by three cultural icons: the Palmchat, the national bird, illustrated with fine and delicate lines; the Tambora, an essential rhythm in Dominican music, drawn with equal refinement; and the Larimar, the country’s rare blue stone. For the Larimar, I transformed its organic marbled texture into a clean vector pattern that flows across the identity, adding depth and distinction.

The result is a brand that merges cultural pride with modern sophistication, creating an identity that is eye-catching, meaningful, and built to connect in both physical and digital spaces.