Brand Identity Design | Packaging Design

Terra is a family-owned brand specializing in mineral water and ice. The concept was built around more than just purity and freshness—it was deeply inspired by the unity, trust, and shared purpose of the family behind it.

I developed a brand identity that reflects these values through a clean logo paired with an organic leaf symbol, symbolizing both nature and care. The color palette—earthy blues and warm neutrals—was chosen to balance freshness with emotional warmth. The packaging features a stylized mountain range, tying the product to its natural source while subtly representing strength and foundation, just like the family that created it.

Beyond packaging, the project also included vehicle branding and versatile visual assets to ensure the brand remained consistent and memorable at every touchpoint.